Fox River Capital

Local Firm. National Recongnition. Word-class Consulting

Fox River Capital is a fee only financial consulting firm


We are liable if we give you the wrong advice. It’s that simple.


No Commissions. No Transactions Costs. No Hidden Fees. Straight forward pricing structure.

Common Sense Approach

We use math to make our financial decisions. It seems common sense. But as the saying goes, its not all that common.

Are you like 99% of investors making one of these costly mistakes?

Read our FREE REPORT about the 12 Common Mistakes that Can Destroy Your Retirement. Learn what the mistakes are and how you can avoid them.

Our Team Writes A lot

The Wealthy Seller

The College Funding Lab

The Anti-Advisor (Coming Soon)

Fox River Capital Blog

The Blog

Our Team

Tony Hellenbrand


Tony Hellenbrand has been managing wealth for individuals and institutions since 2007. Tony appeared on CNBC's Squawk on the Street in the financial crisis in the fall of 2008, and has authored 2 books about investing: Conversations that Count (2015) and Bull Goggles (2017).

Tony and his wife Kristin live in De Pere, Wisconsin.  They are both avid Badger and Packer fans. When not helping clients, he enjoys woodworking, fishing, and pheasant hunting.

Eric Sajdak, ChFC®


Eric is a partner at Fox River Capital and specializes in making college affordable without sacrificing the parent’s retirement. He is the author of two books, The College Funding Blueprint (2016) and Bull Goggles (2017).

Eric has been featured on several publications like CNBC, Investopedia, and the Simple Dollar.

Eric loves spending time in the Northwoods and doing anything active. He currently lives in Kaukauna, WI with his fiancé and two dogs.



103 West College Ave. Suite 412

Appleton, WI, 54911

Office Hours


By Appointment Only


(920) 659-0324